BLACKPINK - How You Like That: Blog tasks

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are known as 'Blinks' and are largely teenage girls and young womens.

2) What audience pleasures are offered by the music video for How You Like That?

• Diversion: music video conventions – performance, effects, fast pace etc.
• Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
• Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
• Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

Establishing shot - used to reveal their high level production backdrop setting

Medium close up - used to show emotions.

4) How was the How You Like That music video marketed and promoted to the audience?

a series of teasers on the band’s social media accounts (including posters, photos focusing on individual band members and videos) and a reality show (24/365 with Blackpink, available on YouTube). 

A “dance performance” video including the choreography for the music video was released in July 2020

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

The K-pop genre reflects the global nature of the media and music industries. Over the last 20 years, K-pop has become a cultural sensation as groups like BTS and BLACKPINK enjoyed global success. This has also resulted in Korean culture becoming mainstream in the West.

Industry

1) How were BLACKPINK formed and what records have they broken?

Their Born Pink World Tour not only broke the record for highest-grossing trek of all time for an Asian act, but also for a girl group; they also made history with their 2023 Coachella set, becoming the first Korean group to headline the festival.

2) What other successful artists have YG Entertainment created? You may need to Google this.

Eun Ji-won, 2NE1, AKMU, Winner, Blackpink, Treasure, and Babymonster.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

streaming now accounting for the majority of music consumption globally. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

an extremely regimented, coordinated production system.

5) How are UK-based music videos regulated and what types of content require warnings? 

bad language, dangerous behaviour presented as safe, drug misuse,sexual behaviour and nudity, and threatening behaviour and violence.