Galaxy 'Chauffeur' advert

 1) What key conventions of TV advertising can you find in the Galaxy advert?ocolate? The slogan for the advert will help you with this question.

The slogan, A famous individual featured, sound, camera, call to action

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

-He was a huge hollywood star in the 1950's-60s.

-She was associated with hollywood glamour and style.

-Fashion icon and model.

-Agency used a CGI- version of hepburn from 1953.

-Film roman holiday.

-Set on the luxurious italian rivera.

-Creates intertextuality and nostalgia two key audience pleasure.

4) What is intertextuality?

1. the relationship between texts, especially literary ones.

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Roman holiday

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).

 

Hero (or protagonist) - male car driver (chauffeur) helps Audrey Hepburn on her onward destination.

Heroine (or princess)- Audrey Hepburn (her journey is disrupted).

Doner- Galaxy chocolate provides a sense of comfort.

Helper- Bus driver offers his hat to the Audrey Hepburn who passes it to the chauffeur.

Villain ( or antagonist/ false hero)- Fruit cart.

                                             

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Equilibrium- Audrey Hepburn is sat on the bus looking out the window.

Disruption/disequilibrium- Bus is halted by the fruit cart blocking the road.

New Equilibrium- Audrey Hepburn enters chauffeurs car to continue her journey into the sunset.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. She died in 1993 at the age of 63.

9) What representations of gender can you find in this advert?

Women- feminine attire, fliratrialous. (princess)

Men- working, prop helpers and hero.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

Audrey Hepburn is showing women empowerment.